The Activation Imperative: How To Build Brands And Business By Inspiring Action

The Activation Imperative: How To Build Brands And Business By Inspiring Action - 9781538114667

Rowman & Littlefield Publishers
SKU:
9781538114667
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ISBN13:
9781538114667
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Description
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses--from Fortune 500s to local entrepreneurs--can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
  • | Author: William Rosen|Laurence Minsky, Rory Sutherland
  • | Publisher: Rowman & Littlefield Publishers
  • | Publication Date: Jan 26, 2018
  • | Number of Pages: 222 pages
  • | Language: English
  • | Binding: Paperback/Business & Economics
  • | ISBN-10: 1538114666
  • | ISBN-13: 9781538114667
Additional Information
Author:
William Rosen|Laurence Minsky, Rory Sutherland
Publisher:
Rowman & Littlefield Publishers
Publication Date:
Jan 26, 2018
Number of pages:
222 pages
Language:
English
Binding:
Paperback/Business & Economics
ISBN-10:
1538114666
ISBN-13:
9781538114667
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