Intentional Marketing: A Practical Guide For Librarians (Practical Guides For Librarians, 51) (Volume 51)

User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes: -Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive -Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom -Ways to identify everyone who affects funding, and how to turn them into stakeholders -Ways to increase staff and stakeholder buy-in -Examples of successful marketing efforts at other libraries -Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use -Model feedback and assessment forms This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.

• | Author: Carol Ottolenghi
• | Publisher: Rowman & Littlefield Publishers
• | Publication Date: Oct 15, 2018
• | Number of Pages: 188 pages
• | Language: English
• | Binding: Paperback/Language Arts & Disciplines
• | ISBN-10: 1538108488
• | ISBN-13: 9781538108482