Media Planning & Buying N The 21St Century: Integrating Traditional & Digital Media

UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.

• | Author: Ronald D. Geskey, Sr.
• | Publisher: CreateSpace Independent Publishing Platform
• | Publication Date: Nov 19, 2016
• | Number of Pages: 684 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1537438263
• | ISBN-13: 9781537438269