Sales is possibly the hardest profession in the world because professionals are tainted by those that don't do it right. This book is your guide to how to improve your skills to be the professional that others will admire and emulate. The methods discussed in this book have been tested and worked for literally thousands of sales people throughout the US and beyond. -Learn to Speak the way people are willing to listen -Understand who your clients are that truly deserve your time and attention -Streamline your business and become more successful with less stress Hal Barr has over 30 years in sales during which he developed and authored a proven sales process that increases sales, revenues and client retention. The process is based on the Pareto Principle which is almost considered a law of nature.