Experiential Marketing: Integrated Theory & Strategic Application

Experiential Marketing: Integrated Theory & Strategic Application - 9781529742183

SAGE Publications Ltd
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9781529742183
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ISBN13:
9781529742183
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Description
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.


  • | Author: Rose Leahy, Pio Fenton, Holly Barry
  • | Publisher: SAGE Publications Ltd
  • | Publication Date: Sep 15, 2022
  • | Number of Pages: 232 pages
  • | Language: English
  • | Binding: Hardcover/Business & Economics
  • | ISBN-10: 1529742188
  • | ISBN-13: 9781529742183
Additional Information
Author:
Rose Leahy, Pio Fenton, Holly Barry
Publisher:
SAGE Publications Ltd
Publication Date:
Sep 15, 2022
Number of pages:
232 pages
Language:
English
Binding:
Hardcover/Business & Economics
ISBN-10:
1529742188
ISBN-13:
9781529742183
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