Social Media Marketing: Theories And Applications - 9781529720815

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

• | Author: Stephan Dahl
• | Publisher: SAGE Publications Ltd
• | Publication Date: May 25, 2021
• | Number of Pages: 312 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1529720818
• | ISBN-13: 9781529720815