Marketing: An Introduction - 9781526494573

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

• | Author: Rosalind Masterson
• | Publisher: SAGE Publications Ltd
• | Publication Date: May 25, 2021
• | Number of Pages: 560 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1526494574
• | ISBN-13: 9781526494573