Careers In Marketing: The Complete Guide To Marketing And Digital Marketing Careers

Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description.

• | Author: Eric Siebert
• | Publisher: CreateSpace Independent Publishing Platform
• | Publication Date: Mar 31, 2016
• | Number of Pages: 192 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1522922644
• | ISBN-13: 9781522922643