Handbook Of Research On Narrative Advertising (Advances In Marketing, Customer Relationship Management, And E-Services)

This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology--

• | Author: Recep Yilmaz
• | Publisher: Igi Global
• | Publication Date: Jun 28, 2019
• | Number of Pages: 400 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522597905
• | ISBN-13: 9781522597902