Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies

This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage--

• | Author: D B a Mehdi Khosrow-Pour
• | Publisher: Business Science Reference
• | Publication Date: May 28, 2019
• | Number of Pages: 364 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1522594019
• | ISBN-13: 9781522594017