Myth In Modern Media Management And Marketing (Advances In Marketing, Customer Relationship Management, And E-Services)

This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols--

• | Author: Jan Kreft|Sylwia Kuczamer-Klopotowska|Anna Kalinowska-elenik, Jan Kreft
• | Publisher: IGI Global
• | Publication Date: Jun 14, 2019
• | Number of Pages: 317 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522591001
• | ISBN-13: 9781522591009