Exploring The Power Of Electronic Word-Of-Mouth In The Services Industry (Advances In Marketing, Customer Relationship Management, And E-Services)

This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors--

• | Author: Sandra Maria Correia Loureiro|Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro
• | Publisher: Business Science Reference
• | Publication Date: Jul 26, 2019
• | Number of Pages: 492 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522585753
• | ISBN-13: 9781522585756