Strategic Marketing For Social Enterprises In Developing Nations (Advances In Business Strategy And Competitive Advantage (Absca))

This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement--

• | Author: Nigel Chiweshe|Debbie Ellis, Nigel Chiweshe
• | Publisher: IGI Global
• | Publication Date: Jun 29, 2019
• | Number of Pages: 373 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522578595
• | ISBN-13: 9781522578598