Advanced Methodologies And Technologies In Digital Marketing And Entrepreneurship (Advances In Marketing, Customer Relationship Management, And E-Services)

This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management--

• | Author: Mehdi Khosrow-Pour, D.B.A. Mehdi Khosrow-Pour
• | Publisher: IGI Global
• | Publication Date: Nov 09, 2018
• | Number of Pages: 818 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522577661
• | ISBN-13: 9781522577669