Positioning And Branding Tourism Destinations For Global Competitiveness (Advances In Hospitality, Tourism, And The Services Industry)

This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry--Provided by publisher.

• | Author: Rahmat Hashim|Mohd Hafiz Mohd Hanafiah|Mohd Raziff Jamaluddin, Rahmat Hashim
• | Publisher: IGI Global
• | Publication Date: Jan 18, 2019
• | Number of Pages: 332 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522572538
• | ISBN-13: 9781522572534