Overview
This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry--Provided by publisher.
- | Author: Rahmat Hashim|Mohd Hafiz Mohd Hanafiah|Mohd Raziff Jamaluddin, Rahmat Hashim
- | Publisher: IGI Global
- | Publication Date: Jan 18, 2019
- | Number of Pages: 332 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1522572538
- | ISBN-13: 9781522572534
