Handbook Of Research On Entrepreneurship And Marketing For Global Reach In The Digital Economy (Advances In Business Strategy And Competitive Advantage)

This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks--

• | Author: Luisa Cagica Carvalho|Pedro Isaias, Luisa Cagica Carvalho
• | Publisher: IGI Global
• | Publication Date: Oct 26, 2018
• | Number of Pages: 609 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522563075
• | ISBN-13: 9781522563075