Smart Marketing With The Internet Of Things (Advances In Marketing, Customer Relationship Management, And E-Services)

This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges--

• | Author: Dora Simões|Belem Barbosa|Sandra Filipe, Dora Simões
• | Publisher: IGI Global
• | Publication Date: Jul 20, 2018
• | Number of Pages: 304 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522557636
• | ISBN-13: 9781522557630