Handbook Of Research On Social Marketing And Its Influence On Animal Origin Food Product Consumption (Advances In Marketing, Customer Relationship Management, And E-Services)

This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons--

• | Author: Diana Bogueva|Dora Marinova|Talia Raphaely, Diana Bogueva
• | Publisher: IGI Global
• | Publication Date: Mar 02, 2018
• | Number of Pages: 453 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522547576
• | ISBN-13: 9781522547570