Marketing Techniques For Financial Inclusion And Development (Advances In Marketing, Customer Relationship Management, And E-Services)

This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability--

• | Author: Dhiraj Jain|Adya Sharma, Dhiraj Jain
• | Publisher: IGI Global
• | Publication Date: Jun 01, 2018
• | Number of Pages: 311 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522540350
• | ISBN-13: 9781522540359