Driving Green Consumerism Through Strategic Sustainability Marketing (Practice, Progress, And Proficiency In Sustainability)

This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector--

• | Author: Farzana Quoquab|Ramayah Thurasamy|Jihad Mohammad, Farzana Quoquab
• | Publisher: IGI Global
• | Publication Date: Nov 30, 2017
• | Number of Pages: 301 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522529128
• | ISBN-13: 9781522529125