Strategic Marketing Management And Tactics In The Service Industry (Advances In Marketing, Customer Relationship Management, And E-Services)

This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. Each of the topics covered in the book represents a pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers. It covers topics such as customer expectations and perceptions, service quality, and marketing--

• | Author: Tulika Sood, Tulika Sood
• | Publisher: IGI Global
• | Publication Date: Mar 20, 2017
• | Number of Pages: 393 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522524754
• | ISBN-13: 9781522524755