Socio-Economic Perspectives On Consumer Engagement And Buying Behavior (Advances In Marketing, Customer Relationship Management, And E-Services)

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.

• | Author: Hans Ruediger Kaufmann|Mohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann
• | Publisher: Business Science Reference
• | Publication Date: Jan 18, 2017
• | Number of Pages: 448 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522521399
• | ISBN-13: 9781522521396