Social Media Performance Evaluation And Success Measurements (Advances In Social Networking And Online Communities)

This book is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments--

• | Author: Michael A. Brown, Michael A. Brown Sr.
• | Publisher: IGI Global
• | Publication Date: Dec 21, 2016
• | Number of Pages: 294 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522519637
• | ISBN-13: 9781522519638