Applying Neuroscience To Business Practice (Advances In Business Strategy And Competitive Advantage)

This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research--

• | Author: Manuel Alonso Dos, Manuel Alonso Dos Santos
• | Publisher: Business Science Reference
• | Publication Date: Oct 25, 2016
• | Number of Pages: 354 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522510281
• | ISBN-13: 9781522510284