Contemporary Product Development: A Focus on Innovation by Keith Edmund Ferguson

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit

• | Author: Keith Edmund Ferguson
• | Publisher: Cognella Academic Publishing
• | Publication Date: November 15, 2019
• | Number of Pages: 464 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1516576047
• | ISBN-13: 9781516576043