Writing Winning Proposals: Public Relations Cases - 9781516516360

Teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer -- typically non-public relations practitioners.--Back cover.

• | Author: Rebecca A. Gilliland|Thomas Hagley
• | Publisher: Cognella Academic Publishing
• | Publication Date: Jul 11, 2017
• | Number of Pages: 262 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1516516362
• | ISBN-13: 9781516516360