Pricing and Revenue Optimization: Second Edition

Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies--

• | Author: Robert L. Phillips
• | Publisher: Stanford Business Books
• | Publication Date: May 18, 2021
• | Number of Pages: 504 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1503610004
• | ISBN-13: 9781503610002