Measuring Marketing: The 100+ Essenitial Metrics Every Marketer Needs To Know, Third Edition

Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing managers and senior executives, this informative guide puts more than 110 key metrics in perspective.

• | Author: John A. A Davis
• | Publisher: De|G Press
• | Publication Date: Dec 19, 2017
• | Number of Pages: 392 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1501515764
• | ISBN-13: 9781501515767