Social Media For Government: Theory And Practice

Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what actually takes place in government and nonprofit agencies. Most of the existing books on the topic are scholarly in nature, ignoring the vital theory-practice connection. This book bridges that gap, explaining how the effectiveness of social media can be maximized in the public sector.

• | Author: Staci M. Zavattaro|Thomas A. Bryer, Staci Zavattaro
• | Publisher: Routledge
• | Publication Date: Mar 10, 2016
• | Number of Pages: 230 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1498704565
• | ISBN-13: 9781498704564