Politics, Propaganda, And Public Health: A Case Study In Health Communication And Public Trust (Lexington Studies In Health Communication) - 9781498552998

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

• | Author: Laura Crosswell|Lance Porter
• | Publisher: Lexington Books
• | Publication Date: Apr 30, 2018
• | Number of Pages: 186 pages
• | Language: English
• | Binding: Hardcover/Language Arts & Disciplines
• | ISBN-10: 1498552994
• | ISBN-13: 9781498552998