Integrated Marketing Communication: Creating Spaces For Engagement

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

• | Author: Jeanne M. Persuit|Christina L. McDowell Marinchak, Jeanne M. Persuit
• | Publisher: Lexington Books
• | Publication Date: Sep 22, 2016
• | Number of Pages: 198 pages
• | Language: English
• | Binding: Hardcover/Language Arts & Disciplines
• | ISBN-10: 1498540023
• | ISBN-13: 9781498540025