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International Consumer Behavior In The 21St Century: Impact On Marketing Strategy Development
Springer
ISBN13:
9781493945825
$118.37
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Springer
International Consumer Behavior In The 21St Century: Impact On Marketing Strategy Development
This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.
- | Author: A. Coskun Samli
- | Publisher: Springer
- | Publication Date: Aug 23, 2016
- | Number of Pages: 190 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1493945823
- | ISBN-13: 9781493945825
- Author:
- A. Coskun Samli
- Publisher:
- Springer
- Publication Date:
- Aug 23, 2016
- Number of pages:
- 190 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1493945823
- ISBN-13:
- 9781493945825
-
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