Doing Focus Groups (Qualitative Research Kit)

Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.

• | Author: Rosaline Barbour
• | Publisher: SAGE Publications Ltd
• | Publication Date: Oct 19, 2018
• | Number of Pages: 224 pages
• | Language: English
• | Binding: Paperback/Social Science
• | ISBN-10: 147391244X
• | ISBN-13: 9781473912441