Competitive Social Media Marketing Strategies

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumersâe(tm) use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

• | Author: Gordon Bowen|Wilson Ozuem, Wilson Ozuem
• | Publisher: IGI Global
• | Publication Date: Feb 02, 2016
• | Number of Pages: 317 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1466697768
• | ISBN-13: 9781466697768