Designing With Data: Improving The User Experience With A/B Testing

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Want to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow. Get best practices for analyzing and applying user data when making design decisions Learn different approaches to data-informed design Understand potential pitfalls when relying on data Get an insider’s view of how to make data-driven decisions

• | Author: Rochelle King|Sean Power|Elizabeth F. Churchill
• | Publisher: O'Reilly Media
• | Publication Date: May 02, 2017
• | Number of Pages: 370 pages
• | Language: English
• | Binding: Paperback/Computers
• | ISBN-10: 1449334830
• | ISBN-13: 9781449334833