The Activation Imperative: How To Build Brands And Business By Inspiring Action - 9781538114667
$36.77
Rowman & Littlefield Publishers
The Activation Imperative: How To Build Brands And Business By Inspiring Action
Rowman & Littlefield Publishers
ISBN13:
9781442257047
$62.06
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Rowman & Littlefield Publishers
The Activation Imperative: How To Build Brands And Business By Inspiring Action
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses--from Fortune 500s to local entrepreneurs--can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
- | Author: William Rosen|Laurence Minsky, Rory Sutherland
- | Publisher: Rowman & Littlefield Publishers
- | Publication Date: Nov 29, 2016
- | Number of Pages: 222 pages
- | Language: English
- | Binding: Hardcover/Business & Economics
- | ISBN-10: 1442257040
- | ISBN-13: 9781442257047
- Author:
- William Rosen|Laurence Minsky, Rory Sutherland
- Publisher:
- Rowman & Littlefield Publishers
- Publication Date:
- Nov 29, 2016
- Number of pages:
- 222 pages
- Language:
- English
- Binding:
- Hardcover/Business & Economics
- ISBN-10:
- 1442257040
- ISBN-13:
- 9781442257047
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