Advancing The Common Good: Strategies For Businesses, Governments, And Nonprofits

Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?

• | Author: Philip Kotler
• | Publisher: Praeger
• | Publication Date: Sep 30, 2019
• | Number of Pages: 196 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1440872449
• | ISBN-13: 9781440872440