
Branding With Powerful Stories: The Villains, Victims, And Heroes Model
Praeger
ISBN13:
9781440864773
$56.31
Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes. * Provides a blueprint for constructing a story that will connect narrator and listener through the scientifically proven effect of neural coupling * Emphasizes the importance of personal authenticity in effective storytelling * Provides abundant tips on emotional branding, writing, rhetoric, vocalization, pacing, graphics, body language, breathing, and above all, creating drama * Applies to a broad array of applications and settings, such as job interviews, ad campaigns, and professional presentations
- | Author: Greg Stone
- | Publisher: Praeger
- | Publication Date: Dec 07, 2018
- | Number of Pages: 224 pages
- | Language: English
- | Binding: Hardcover/Business & Economics
- | ISBN-10: 1440864772
- | ISBN-13: 9781440864773
- Author:
- Greg Stone
- Publisher:
- Praeger
- Publication Date:
- Dec 07, 2018
- Number of pages:
- 224 pages
- Language:
- English
- Binding:
- Hardcover/Business & Economics
- ISBN-10:
- 1440864772
- ISBN-13:
- 9781440864773