The Rise Of The Curator Class: Changing The Way We Buy, Sell, And Make Everything

Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet ? Describes the current state of content overload and how curation is solving it ? Explains how curation changes the structure of the internet and economy as legions of consumers demand curated experiences to cut through the noise ? Delivers a new toolkit for anyoneoin marketing, advertising, sales, content creation, or product developmentoseeking to stay or become relevant in an increasingly curation-centric marketplace ? Provides strategic advice to make passionate audience segments, the opposite of mass marketing, work for youowhether you're buying, selling, or creating

• | Author: Steffon Davis
• | Publisher: Praeger
• | Publication Date: Mar 14, 2019
• | Number of Pages: 192 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1440860491
• | ISBN-13: 9781440860492