Boomers 3.0: Marketing To Baby Boomers In Their Third Act Of Life

Capitalizing on what is arguably the most important social phenomenon of our time and place--the aging of America--this book shows organizations how to market specifically to baby boomers in their third act of life. * Identifies the 10 core values of the older middle class (cognitively healthy baby boomers age 52-80) that guide their attitudes and behavior and serve as cultural indicators of how they are likely to spend their time and money in the future * Explains how the unique core values and "passion points" of baby boomers fuel their consumer behavior * Offers a unique, intelligent, and forward-thinking cultural analysis * Outlines many ways readers can capitalize on the information presented and act on real business opportunities

• | Author: Lawrence R. Samuel
• | Publisher: Praeger
• | Publication Date: Jul 31, 2017
• | Number of Pages: 208 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1440857229
• | ISBN-13: 9781440857225