Public Relations Case Studies From Around The World (2Nd Edition) - 9781433145544

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.

• | Author: Judy VanSlyke Turk|Jean Valin, Jean Valin
• | Publisher: Peter Lang Inc., International Academic Publishers
• | Publication Date: Aug 18, 2017
• | Number of Pages: 386 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1433145545
• | ISBN-13: 9781433145544