Branding As Communication (Visual Communication) - 9781433128042

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

• | Author: Susan B. Barnes
• | Publisher: Peter Lang Inc., International Academic Publishers
• | Publication Date: May 31, 2018
• | Number of Pages: 204 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1433128047
• | ISBN-13: 9781433128042