Branding As Communication (Visual Communication)

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

• | Author: Susan B. Barnes
• | Publisher: Peter Lang Inc., International Academic Publishers
• | Publication Date: Jan 31, 2017
• | Number of Pages: 204 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1433128039
• | ISBN-13: 9781433128035