Myths of Branding: Dispel the Misconceptions and Become a Brand Expert (Business Myths) - 9781398608177

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

• | Author: Simon Bailey, Andy Milligan
• | Publisher: Kogan Page
• | Publication Date: Oct 25, 2022
• | Number of Pages: 264 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1398608173
• | ISBN-13: 9781398608177