In today's world, the lines between PR, marketing, and social media are blurred. Social Media has given founders the chance to promote their organizations without having to spend a lot of money; yet, founders often overlook a lot of opportunity by not exploring some of the more traditional, or not-so-traditional, PR avenues.This book will explore those traditional and not-so-traditional PR avenues so that founders can get the maximum exposure for their organizations. I have used these secrets with lots and lots of startups, professional athletes, and non-profits. Some of these secrets revolve around how traditional PR techniques, like the press release, can be used to maximize exposure while others deal with what is actually newsworthy.
- | Author: Jane Yin Bolander
- | Publisher: Blurb
- | Publication Date: February 28, 2021
- | Number of Pages: 66 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1389680010
- | ISBN-13: 9781389680014
