Integrated Brand Marketing and Measuring Returns

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

• | Author: P. Kitchen
• | Publisher: Palgrave Macmillan
• | Publication Date: Aug 27, 2016
• | Number of Pages: 199 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1349367052
• | ISBN-13: 9781349367054