Marketing Of Services

The book is highly useful to both the academics and administrator. Marketing Management is the key for survival/growth of any organization. Business scenario is changing at a fast pace in order to meet the existing need, organisation are forming and adopting new strategy for timely success.It is the need of hour to learn all new policies, measures and their implications with reference to legal frame work, foreign investment, taxation, competition, monetary and technology policies.

• | Author: Dr. Sudhinder Singh Chowhan
• | Publisher: Lulu.com
• | Publication Date: Apr 11, 2015
• | Number of Pages: 110 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1329057597
• | ISBN-13: 9781329057593