Marketing (Rle Marketing) (Routledge Library Editions: Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

• | Author: Arnold K. Weinstein
• | Publisher: Routledge
• | Publication Date: Nov 26, 2015
• | Number of Pages: 230 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 113898051X
• | ISBN-13: 9781138980518