Managing Marketing Information (Rle Marketing) (Routledge Library Editions: Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

• | Author: Nigel Piercy, Martin Evans
• | Publisher: Routledge
• | Publication Date: Nov 26, 2015
• | Number of Pages: 242 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138980315
• | ISBN-13: 9781138980310