Managing Innovation And Cultural Management In The Digital Era: The Case Of The National Palace Museum (Routledge Frontiers Of Business Management)

This book examines the National Palace Museum's efforts to combine its expertise in museum service with a digitalized platform. It analyses the research results of surveys conducted by the National Science Council and aims to inform readers of digital establishment and service innovations from an organization's perspective as well as the necessities of technological and managerial implementation. The development process of new digital contents and IT-enabled services of NPM would be a very useful benchmark for museums and the brick-and-mortar industries in Taiwan and the world.

• | Author: Rua-Huan Tsaih, Tzu-Shian Han
• | Publisher: Routledge
• | Publication Date: Feb 16, 2016
• | Number of Pages: 230 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138885142
• | ISBN-13: 9781138885141